Graphic design has a strong impact on everyday life and the success of brands around the world. This is why hiring a graphic designer for your business can make the difference between success and failure.
But if you still don't have a clear idea of why it is so important to implement design in your brand's activities, read the five reasons below.
The first impression is the most important:
Each person decides whether he likes something or not during his first impression. This also applies to your product and your brand. This is where graphic design comes into play, creating eye-catching packaging and advertising capable of increasing product sales and making a brand much more attractive in people's eyes.
93% of people decide to buy a product if they like the design that presents it.
Attract people with visual design:
Promoting your brand through images, illustrations and graphics allows you to create a unique language that attracts people, making them more curious and pushing them to buy your products.
85% of people are attracted to brands that use visual design.
One website to rule them all:
The World Wide Web allows you to always be in touch with your customers through social media, emails and most important of all, your website. Hiring a graphic designer allows you to have a professional capable of creating a website that best represents your business and your products, increasing sales. A poorly designed website is a detriment to your brand's reputation.
46% of people evaluate the credibility of a brand based on the quality of its website.
A professional knows what is best for you:
Quality pays off, and this also applies to graphic design. Relying on a hobbyist for the image of your business, perhaps to pay little or nothing is a guarantee of disaster. Dedicating a budget to hire a professional graphic designer allows you to have someone who from experience knows what to create and how to do it best.
"Good design is good business." – Thomas Watson Jr., businessman, second president of IBM.
Your competitors are betting on it:
More and more businesses are seeing the benefits of hiring a graphic designer to enhance their brand and products. This is because graphic design offers considerable benefits to the sale of any product.
50% of companies increased their graphic design budget from 2021.